YouSound is an online record label, focused on EDM (Electronic Disco Music) and crowdsourcing based. How does it work? Simple! The DJ uploads one of his tracks on www.yousound.dj to join a contest. The community votes. The top-rated tracks are published and promoted through the YouSound Label.
Sito web: http://www.yousound.dj
Attività Recenti: 1 Ott 2012
YouSound is an online record label, focused on EDM (Electronic Disco Music), that is addressing a €26M market. YouSound believes that amateur DJ producers are able to produce EDM tracks that are potentially marketable. The problem is that these tracks will probably never reach the market.
YouSound is developing a website in which every amateur DJ producer can upload his tracks; these tracks will be available as streaming audio for the YouSound community, that is made up of other amateur DJ producers and other club music lovers. The community will take a vote on the tracks uploaded; the most voted one will be published and promoted by the YouSound label and will be available for DJs to be bought by download on the most important online stores, such as iTunes, Beatport and so on.
YouSound is a record label, oriented towards promoting upcoming artists, so, the independent record labels would be its competitors. YouSound has an advantage over the independent record labels because of its innovative publishing process, based on crowdsourcing.
YouSound has an important strength: it can start with the consciousness that musician’s communities already exist. There are a lot of upcoming artists hoping to publish their amateur tracks. Then, YouSound will try to create brand awareness through its channels in other musicians’ networks.
YouSound business model is based on two revenue streams: (1) track selling (YouSound will earn a percentage of the price quoted for the track), (2) copywriting (YouSound will earn as the owner of the rights concerning its tracks when they will be played in a club or be used by another producer).
Questo progetto non ha ancora discussioni.